A few years ago, writers were told to write for the SEO and search engines. Now in 2025, the transformation of searching for information has changed fast, with the emergence of GEO, Generative Engine Optimization.
With AI tools like ChatGPT, Gemini, Claude, and Google AI Overview,s no longer shows a list of links. What they show these days is that they generate answers based on what people are asking and pull out citations, summaries, and supporting snippets from high-authority sites.
Put simply, visibility is no longer the norm for ranking in the top 10 results page. It’s about being the source that AI models trust enough to quote. If your content is structured well, clear with clarity, and rich in contextual value, LLMs will choose you. Sometimes even over bigger, high-authority sites.
Continue reading this piece by fatimab
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