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Affiliate marketing is a performance-based strategy where individuals, known as affiliates, earn commissions by promoting products or services of other businesses. It operates on a symbiotic relationship, with affiliates earning a percentage of the revenue generated from the sales they facilitate. This marketing model is widely utilized in the online business realm, offering individuals the opportunity to monetize their online presence by strategically promoting products to their audience. Success in affiliate marketing involves choosing a niche, selecting reputable affiliate programs, creating engaging content, and leveraging various platforms for promotion. The practice continues to evolve with emerging technologies, making it a dynamic and accessible avenue for earning passive income.